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Comcast Spotlight

Comcast Spotlight Launches TV Ad Planner, a Self-Service TV Ad Buying Platform

Easy-To-Use Interface Allows Advertisers to Purchase TV in a Similar Manner to Buying Digital Media Affordable, One-Stop Solutions Open up TV Advertising to a New Set of Local Advertisers and Small Businesses Comcast Spotlight, the advertising sales division of Comcast Cable, announced the launch of Comcast Spotlight TV Ad Planner, a self-service buying option. This alternative to traditional TV ad buying allows small business owners and local advertisers the independence to plan, design and manage advertising campaigns…

Comcast Spotlight Brings Greater Accountabilty to Local TV Advertising with Launch of New Attribution Solution

Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact on digital activity, including website visits Comcast Spotlight announced the launch of an attribution solution that will bring greater accountability to local TV advertising, allowing Comcast Spotlight clients to help drive online purchases. The product, Instant IMPACT – launched in partnership with TVSquared, an industry leader in TV attribution – allows local cable TV advertisers…

Comcast Spotlight Brings Greater Accountability to Local TV Advertising with Launch of New Attribution Solution

Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact on digital activity, including website visits. Comcast Spotlight announced the launch of an attribution solution that will bring greater accountability to local TV advertising, allowing Comcast Spotlight clients to help drive online purchases. The product, Instant IMPACT – launched in partnership with TVSquared, an industry leader in TV attribution – allows local cable TV…

AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape

More Content and Greater Access Are Transforming Viewers' TV Experience and Rewriting the Rules for TV Advertising Strategies Comcast Spotlight, the advertising sales division of Comcast Cable, released a research whitepaper entitled, “The New TV: Redefining Video for Viewers and Advertisers.” The paper explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout…