TechBytes with Mark Ballard, VP, Research, Merkle
Mark Ballard
VP, Research, Merkle
Social media advertising has been the vanguard of growth for firms and brands that are looking to grow their presence online. Pushing past the initial rush of vanity metrics, firms are now seeking more from their paid social media engagements. We spoke to Mark Ballard, VP, Research, Merkle, to understand how the social media advertising landscape is evolving.Tell us about your role at Merkle and the team/technology you handle.
As Vice President of Research at Merkle, I oversee our…