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Mediaocean Launches New Tools for Local TV Planning and Optimization

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…