Browsing Tag

Connected Customer Experiences

Customizing the Customer Experience in the Recovery Era

Even as we continue to endure the tragic effects of the global pandemic, businesses are looking forward to a future recovery and how to address changing customer needs. Certainly, more customers are moving online as demonstrated by the 2020 Black Friday through Cyber Monday retail period during which independent businesses racked up $4.8 billion in sales through Amazon, a 60 percent increase over last year. Yet, no one can predict what exactly a post-pandemic recovery period will look like. As a result, retail and ecommerce…

5 Steps Marketing, Sales and IT Leaders Need to Take Together to Create a Strong and Profitable Post-COVID-19 CX Strategy

A strong customer engagement model is a way of differentiating your organization and creating stronger customer loyalty, while potentially reducing costs. As the COVID-19 pandemic spread across the world, entire industries had to rapidly rethink this model as a means of explicitly remaining in business. Satya Nadella of Microsoft had perhaps the most famous quote on this pace of change, saying that Microsoft saw “two years of digital transformation in two months.” In our own customer base, we saw that often the resources…

5 Steps Marketing, Sales and IT Leaders Need to Take Together to Create a Strong and Profitable Post-COVID-19 CX Strategy

A strong customer engagement model is a way of differentiating your organization and creating stronger customer loyalty, while potentially reducing costs. As the COVID-19 pandemic spread across the world, entire industries had to rapidly rethink this model as a means of explicitly remaining in business. Satya Nadella of Microsoft had perhaps the most famous quote on this pace of change, saying that Microsoft saw “two years of digital transformation in two months.” In our own customer base, we saw that often the resources…

Pegasystems Appoints Rupen Shah as VP of ISV Alliances and Strategy

At Pega, Rupen Shah Will Focus on Building an ISV Partner Ecosystem Across All Solutions and Vertical Markets to Build on the Company’s Leadership and Growth in the Cloud and CRM Pegasystems Inc., a leading software company empowering customer engagement at the world’s leading enterprises, has announced it has appointed Rupen Shah as Vice President of Independent Software Vendor (ISV) alliances and strategy. In this newly created role, Rupen Shah will focus on building an ISV partner ecosystem across all of Pega’s…

Salesforce Integration Cloud Arrives to Build Connected Customer Experiences

Salesforce Integration Cloud Will Surface Data Regardless of Where It Resides to Connect Every System, Customer, and Device in a Whole New Way Within days of their deal to acquire Mulesoft, the global leader in CRM, Salesforce, has announced the Salesforce Integration Cloud for connected customer experiences. The company welcomed Trailblazers from more than 43 countries and 265 global viewing gatherings to its iconic annual TrailheaDX conference. This is Salesforce's third annual developer conference — for two days of…