Salesforce Takes the Pulse on the Future of Retail; Finds Connected Shopping Experience Driving the Industry
Salesforce has come out with its third edition of the Connected Shopping Experience to describe how retail industry is faring in the modern context of delivering connected shopping experiences to consumers - across physical stores and online.
Navigating the modern retail and e-commerce ecosystem is turning trickier day by day. Modern shoppers are getting smarter and faster with their purchasing decisions. Every purchasing interaction, whether it's with their favorite brands or with the ones they are recently made aware of,…