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Connected Television advertisers

Advertising Reporting Comes Of Age

Strategus Labs Aggregates First Full-Strength OTT/CTV Attribution Suite Ad-tech managed services platform Strategus announced that its Labs Division has tested, vetted and combined state-of-the-art data and location solutions into the first full-strength suite of attribution reporting tools for Connected Television advertisers. Despite viewers' relentless cable/satellite cord-cutting in favor of Over-the-Top digital streaming, CTV has not, until now, adequately addressed advertisers' most important question: Who saw…