Consumer Direct Offense

The Acquisition Accelerates Nike’s Ability to Anticipate Consumer Needs NIKE, Inc. announced it has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. Celect is Nike’s latest acquisition fueling its Consumer Direct Offense strategy, serving consumers personally at a global scale. “As demand for our product grows, we must be insight-driven, data optimized and hyper-focused on consumer behavior. This is how we serve consumers more personally at scale.” “With the acquisition of…