Browsing Tag

Consumer Identity Strategy

AMP Agency Develops Proprietary Consumer Identity Strategy Designed to Drive Purchase

Releases White Paper Showing How Brands Can Maximize Every Consumer Interaction to Build Better Personas Based on True Consumer Behaviors Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behavior online, in-store, and through purchase. They recently released their learnings in a white paper, The Power of Behavioral Analysis and The Consumer Identity Strategy. “Using behavioral data to create a Consumer Identity Strategy is no longer for the…