Browsing Tag

content identification

IAB Tech Lab Releases Content Taxonomy 2.2

IAB Tech Lab released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. Marketing Technology News: JetSense.ai Launches Textchat, the Only E-commerce Sales Tool The Content Taxonomy enables buyers to use a…

Audible Magic Inks Global Partnership With DistroKid to Verify Music Authenticity

Amidst News of Unreleased Music Impersonators, Partnership Ensures Protection of Artist’s Original Content on Music Streaming Services and Social Platforms Audible Magic, music’s industry standard for content identification linked to digital rights, announced a strategic partnership with leading music distribution service DistroKid to combat the rising trend of “fraudulent artists” stealing and uploading unreleased original content. The move will help protect artists worldwide by verifying the authenticity of both tracks…