Browsing Tag

content investments

Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach

Leading Content Technology Platform Deepens Investment in Attribution to Help Marketers Better Measure and Optimize Their Content ROI Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Going forward, Nativo will support SimpleReach’s leading advertiser…