Browsing Tag

Contextual data platform

Zefr Selected as Brand Safety Reporting Partner by YouTube

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients with brand safety & suitability measurement directly mapped to the 4A and GARM industry standards, which were introduced to the marketplace in September 2020. The announcement comes on the heels of Zefr's inclusion in YouTube's Measurement Program (YTMP) as…

Zefr Appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg

Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe, and Kenny Spangberg as Commercial Director, Nordics. Together, they'll be responsible for driving growth and awareness of Zefr's growing contextual data business in the EMEA region. Nicol is based out of London, while Spangberg is based out of Sweden, and Kindelan leads Southern Europe from Madrid. "As global demand for…