Global Survey Reveals 85% of PR Practitioners Are Missing out on Effective PR Tools and Techniques
80% of PR Corporate Positioning for Senior Executives Globally Is Not Driven by Social Media Analytics
Key areas where PR professionals can unlock a competitive advantage in 2020 have been highlighted in new research released. Leading social listening and analytics platform, Talkwalker, joined forces with global market research and data analytics firm, YouGov, to gather data from 3,700 marketing and communications professionals based in Europe, USA, Africa, Asia-Pacific, Latin America and the Middle East to release new…