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Convince & Convert

Interview with Jay Baer, Founder, Convince & Convert

"Content and social work closely together, with social as an amplification engine that brings new viewers to content executions." Tell us about your professional journey as a tech entrepreneur. What inspired you to set up a digital marketing firm? I somewhat accidentally got involved in online marketing at the very beginning, way back in 1993. I was the spokesperson for a government agency and hated it. My friends from college had started the very first Internet company in Arizona, and I was looking to do ANYTHING…