core marketing processes

Are lead generation and demand generation fundamentally different? And what should marketers responsible for these activities be doing to create more value when driving their brand marketing journeys?  Jason Grunberg, Chief Marketing…
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How will video trends impact the future of influencer marketing? And as marketers try to tighten their process, what can they do to re-evaluate the usage of their martech to drive ROI? Sterling Jackson, Head of Marketing at Aspire weighs…
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