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Coronavirus TV

Comscore Figures Reveal Surging Levels of Coronavirus TV Coverage Driven by Diverse Audience

Pandemic viewing cuts across all demographic categories The latest information from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows that television viewing continues to rise as millions of Americans enter a new month remaining mostly indoors to comply with public health measures. Comscore's insights show that the much higher ratings for local stations during the pandemic are being driven by a much broader demographic representation of viewers than is typically…