Browsing Tag

cost-per-action

Why Measurement is the Secret to Agency Success

For agencies, it is increasingly mission-critical to measure the outcomes that media investments are generating for clients with precision and credibility. This not only proves the value the agency is generating but also empowers it to maximize the impact of the marketing and advertising campaigns that are planned and executed on clients’ behalf. Existing clients won’t stay on – and new clients won’t buy in – if an agency can’t prove it’s delivering measurable results and show improvement over time. So, how can agencies…

Beeswax Announces “Bid Models” to Power Programmatic In-Housing

Latest Product Signals Next Step in Making "Bring Your Own Algorithm" a Reality for Programmatic Media Buyers of All Sizes and Sophistications Beeswax, the industry's first extensible programmatic buying platform, announced the release of "Beeswax Bid Models", a powerful new optimization tool that enables media buyers to deploy custom multivariate bidding algorithms with minimal technical or engineering overhead. Bid Models has been in beta testing since January, with early customer adopters experiencing significant…