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Coupa Software

Demandbase Acquires Engagio to Reinvent ABM for B2B Everything

Post-acquisition, Jon Miller is now Chief  Product Officer at Demandbase Today, two of my favorite MarTech RADAR-listed companies are getting together to redefine the art of Account Based Marketing. Demandbase has acquired Engagio. We picked the new from Jon Miller’s LinkedIn post. Jon is the CEO and Co-founder of Engagio. He also co-started Marketo, which is now owned by Adobe. This week, Demandbase is hosting with Engagio and others a very unique ABM-centric Leadership Alliance Virtual Summit to fulfill the mission of…

Coupa Business Spend Index Reveals that US Businesses Remain Cautious about the Economy

Report Finds That Business Spend Sentiment Remains Flat; Companies Are Taking a 'Wait and See' Approach over the Next Three-To-Six Months Coupa Software, a leader in Business Spend Management (BSM), announced the findings of the Q4 Coupa Business Spend Index (BSI). The report revealed that although sentiment has ticked up slightly overall, U.S. businesses remain cautious about the economy over the next three-to-six months, likely attributed to uncertainty about the future direction of U.S. trade policy and political…

Guru Hires Sunny Manivannan as Vice President of Marketing

Enterprise Software Entrepreneur and Executive Joins Guru to Lead Marketing Strategy and Operations Guru, the AI-powered Revenue Empowerment Network, announced that Sunny Manivannan has joined the company as vice president of marketing, reporting to Guru co-founder and CEO, Rick Nucci. “Sunny is a proven leader and entrepreneurial executive,” said Rick Nucci, co-founder and CEO at Guru. Rick added, “He comes to Guru with significant expertise in developing and executing winning go-to-market strategies and a track…