Browsing Tag

COVID-19 CMO insights

MarTech Interview with Leela Srinivasan, CMO at SurveyMonkey

"Whatever function you run, 2020 has forced us all to become better, more aware and more empathetic leaders. Compared to 2015, the company leadership responsibilities of the CMO have deepened considerably." Hi Leela, please tell us about your current role and how you arrived at SurveyMonkey. I have been with SurveyMonkey since 2018 and am the first CMO in the history of the company. I’m responsible for all marketing functions including brand strategy, growth marketing, demand generation, product marketing, and…

5 Ways to Retool Your Marketing Playbook to Weather Disruption

From a business perspective, the pandemic has reinforced how important remaining agile truly is. Pivoting marketing strategies in the face of an economic downturn is nothing new, but these past few months have been unprecedented in the level of disruption that organizations have faced. Navigating teams through uncharted territory requires strong leadership and top-down alignment on the right objectives and approach. For marketing leaders, this has meant completely reevaluating playbooks to adapt to this new era of…

MarTech Interview with Martin Wilkinson-Brown, CMO at Sitel Group

"My best advice for companies in this situation is to ensure the technologies they’re deploying and wanting to sell are grounded and aligned to specific business needs." Hi Martin, congratulations on the new platform launch. Tell us about the marketing game plan behind launching a CXP tool in the middle of the COVID-19 pandemic crisis. While our new EXP+™ solution happened to launch during the pandemic, it was not due to COVID-19. It’s a continuation of the journey we’ve been on for the past few years, reframing and…

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…