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COVID-19 Marketing insights

5 Ways to Retool Your Marketing Playbook to Weather Disruption

From a business perspective, the pandemic has reinforced how important remaining agile truly is. Pivoting marketing strategies in the face of an economic downturn is nothing new, but these past few months have been unprecedented in the level of disruption that organizations have faced. Navigating teams through uncharted territory requires strong leadership and top-down alignment on the right objectives and approach. For marketing leaders, this has meant completely reevaluating playbooks to adapt to this new era of…

MarTech Interview with Brian Atwood, CEO at NOM

"Advertisers are doing publisher direct deals, and then running them through programmatic channels to ensure content quality and accountability." Hi, please tell us about your current role and the team/technology that you handle? I am the CEO of NOM. Brands utilize our contextual targeting technology on YouTube to ensure their ads; 1) show up next to the content that the brand is specifically targeting; and, 2) don’t show up next to content that is not brand-suitable, or potentially offensive. Furthermore,…

Interacting with Customers in the “New Now” Amid COVID-19

Interacting with customers has always been a tricky proposition. The COVID-19 pandemic has more than unquestionably changed our world.  As companies look to regain lost momentum, sustain existing business activity, and return to growth, what can we learn from how the pandemic changed the way companies and customers communicate? To answer this question, we’ve been conducting biweekly rounds of consumer research and in-depth company interviews since April to get a pulse on how interactions have changed between customers and…