Browsing Tag

COVID-19 Marketing tactics

Hybrid Events are the New Normal for Marketing and Sales

With the vaccine in production and ready to release, “Hybrid” has seen an upward trend in the market. An influencer once said, “In-person events will be back soon and they’ll be back with vengeance.” This statement stands true and holds a strong value within the events industry. How? People have been craving to get back to a normal life. Although after the pandemic really ends, only then the new definition of normal would be more understandable to us. The quick adaptation of virtual events was a smart and bold move in the…

MarTech Interview with James Whitemore, Chief Marketing Officer at NetApp

"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just being a cost-center, we’re actually contributing to the company’s bottom-line." James, please tell us about your experience as a CMO of a global tech company through the COVID-19 crisis. My career path has taken me through several different types of roles, each of which brought their own challenges. COVID-19 has been one of those challenges,…

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

The life of an email marketer has changed enormously during the COVID-19 pandemic. When most parts of the world is either closed for business or slowed down due to the lockdown crisis, we would expect the number of emails sent to customers and prospects to dry up as sales take the hit. However, things are not slowing down for an email marketing team. In fact, there is so much done in the rapidly changing world around growing demands to stay “socially connected” via online conversation and messaging channels, including…