Browsing Tag

COVID-19 Marketing trends

Post COVID Digital Transformation – The New Era of Retail

Transformation is a key concept these days, especially in light of the current global pandemic. All businesses will have to transform one way or another if they are to stay afloat in the present landscape. As people around the world stay at home, work at home, and rely heavily on deliveries and online stores, you might need to consider your digital channels and e-commerce tools. These online tools might be what stands between a surviving business and financial ruin. Bringing or introducing new products to the market is a…

Why SMS Marketing Makes Sense for DTC Brands

The humble text message has come a long way from the first “Merry Christmas” message sent in December of 1992. Today, there are about 6 billion SMS messages sent every day in the United States, and over 2.2 trillion are sent each year. SMS (short message service) marketing has proven to be a simple and powerful tool that brands are utilizing more than ever during COVID to communicate with receptive customers. With higher open rates than email, as well as the potential for immediate results and positive customer reception…