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CoxReps

Comscore and CoxReps Announce Local Television Measurement Deal

Comscore , a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide CoxReps, a leading television representative company for local broadcast television stations, with full-service ratings and impressions data for all local TV markets, including Comscore's Advanced Automotive Demographics segments. "We are happy to be reaffirming our long relationship with Comscore's Local team," said Ann Hailer, COO, CoxReps. "Comscore's ability to offer targeted…