Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization
Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’
Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…