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Cross Promotion Solutions for Mobile: The Pros and Cons

Here’s the situation. You open up a business, say a coffee shop, and spend a ton of time and money getting new customers into the door. Then you open up a bakery, which fits pretty well with your existing customer base. The natural step would be to advertise your bakery to your warm client base, right? Well, it’s not so straightforward. The financially logical step would be to analyze how much you should spend advertising to your existing clients, so that you’re not overpaying. And from the perspective of your coffee shop,…