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Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking

In partnership with SQAD, Canadian Advertisers become world leaders for transparent cost benchmarking and negotiation equity A first-of-its-kind Canadian ad cost data platform was announced today by SQAD, LLC – the leading provider of advanced media planning software and transaction-based ad cost data. The platform, MediaCosts: Canada, aggregates negotiated market ad cost values for conventional National TV, Selective and Specialty TV, as well as Radio advertising, exclusively for data-contributing advertising agencies,…