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creative programmatic

MarTech Interview with Teis Mikkelsen, Founder at Multiscription

"I can definitely see more focus on the digital side of marketing to compensate for COVID-19 losses - especially if we cannot return to a pre-COVID 19 world of travelling from event to event." Please tell us about your journey into the subscription services industry. How did you start at Multiscription? I started working with subscription-based gaming back in 2014 when I joined MovieStar Planet, a Danish company that had created a combination of a free-to-play game and social platform specifically for kids - we had…

Interview with Andy Evans, CMO, Sovrn

"Many of the publishers in the market are leaning heavily into video content production in 2018, so I hope that this new influx of content will help to provide more high-quality inventory for the buyer."Tell us about your role and how you got here. What inspired you to be part of a digital adtech company? I was weaned on marketing as a child by my father who was a marketing manager and was given my first computer in 1981 for Christmas, which my mother tells me was the first toy I ever had that I didn’t take apart. Having…