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CreatorIQ

CreatorIQ Embarks On European Expansion To Meet Growing Demand

Leading influencer marketing platform makes key seniors hires in the UK, France and Germany to spearhead growth CreatorIQ, the leading influencer marketing platform for global brands and agencies including Disney, Airbnb, and Ralph Lauren, has expanded its business into France and Germany as part of its growth strategy. The firm’s expansion follows the significant $12 million investment from TVC Capital and Unilever Ventures last year, and comes at a time of rapid growth for the influencer marketing industry which is…

A Crash Course in Gen Z’s Obsession with Creator-Driven, Influencer-Heavy Streaming Content

Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers. The advent of digital media platforms like YouTube, Twitch, Twitter, TikTok, and Facebook/Instagram has created a new form of engagement that relies on a more intimate two-way relationship between creator and audience. Marketers and brands can effectively utilize this if they get over their preconceptions and…

TechBytes with Kam Zulawski, MD EMEA at CreatorIQ

Could you let us know your journey in Technology? I have always been fascinated by technology and how it impacts the world we live in. When I was at Gartner, we talked about the Nexus of Forces, namely the convergence and mutual reinforcement of Social, Mobility, Cloud and Information patterns that drive new business scenarios. I knew that more and more businesses were moving away from On-premise to Cloud-based solutions, as well as adopting social. This started my journey into the social media and SaaS space, which, in…

Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…

CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator…

Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud Solution and Industry Measurement Standards CreatorIQ announced the company has raised $12 million to accelerate growth for its Enterprise Creator Cloud, the software platform that enables AI-powered creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement for the influencer marketing industry. The Series B round was led…

CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator…

Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud Solution and Industry Measurement Standards CreatorIQ announced the company has raised $12 million to accelerate growth for its Enterprise Creator Cloud, the software platform that enables AI-powered creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement for the influencer marketing industry. The Series B round was led…

BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

Unlocking the ROI of Influencer Marketing with Deep Data, Relevant Insights and Innovative Technology AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released by BrainTrust CAA-GBG and CreatorIQ. The white paper shares an in depth perspective and point of view on the evolution of the Influencer space and how artificial intelligence is shaping the landscape to be more dynamic, transparent, and sophisticated than ever before. The comprehensive data-backed…

TechBytes with Timothy Sovay, Chief Operating Officer, CreatorIQ

Timothy Sovay Chief Operating Officer, CreatorIQ Influencer marketing, in 2017, is an undisputed engagement strategy for marketers to create branded stories and influence customer journeys. With a swelling hunger among brands to create and distribute user-generated content across omnichannel marketing platforms, we see a significant gap between what audiences want to see and what’s fed to them. We spoke to Timothy Sovay, Chief Operating Officer, CreatorIQ, to understand how the influencer marketing software solution…