MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America
"Brands need to reach the right audience, with the right message, through the right channel, at right time."
Tell us about your role and journey into technology. What inspired you to take the role at Experian?
The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…