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Credit Score

FICO Scores and Customers: What Marketers Can Learn from the Power of Scoring

As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify multiple touchpoints across devices. How do you qualify which information is the most impactful for aiding that customer through the purchase journey? A customer engagement score is to marketing what a FICO credit score is to financial services. For years, your FICO credit score has been the defacto way for financial institutions to understand your credit -worthiness. Those…