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Crippling Tech Anxiet

Crippling Tech Anxiety Could See Merchants Miss Out on Booming Online Sales

US retailers are experiencing a 40% increase in online sales since the Coronavirus shutdown went into place, however a new study reveals many brands are falling to capitalise on the Covid-19 related growth in e-commerce due to crippling tech anxiety. . Researchers found that 40% of retailers have been put off completely from making a technology investment because of the array of software options that are available to them and 51% agree that they are suffering ‘tech anxiety’ when it comes to software purchases. Marketing…