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Business Reporter: Why it is critical for an Entire Organisation to Respond to Customer Feedback

The secret to effectively reacting to customer feedback is to involve the whole organisation, especially at low levels, says Critizr. It often feels like there is a big gap between customer feedback left online, and the actions taking place on the shop floor. This gap must be bridged in order to improve customer experience. According to Douglas Mancini, VP Sales EMEA at Critizr, "Customer feedback helps you to design your customer experience." A huge 88 per cent of consumers consult feedback before purchasing.…