Browsing Tag

CRM systems

Marketers: Keep Calm and Follow the Data in the Pandemic

As of this writing, no one knows for sure how bad the economic fallout of the pandemic will be. The news isn’t encouraging. These aren’t your grandfather’s jobless numbers. Oh wait, they are — if your grandfather was alive during the Great Depression. The economy has taken a hit, and people are scared. Even Google is thinking about cutting marketing budgets in half and implementing hiring freezes, according to CNBC. With so much economic uncertainty, panic is understandable, but it’s still counterproductive. The right way…

Full Circle Insights Granted Patent for Groundbreaking Object Synchronization Technology that Enables Funnel Metrics Inside CRM Systems

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced that the company was granted U.S. Patent 10,599,620 entitled "Method and System for Object Synchronization in CRM Systems." Invented by the Full Circle founders, the patented technology powers Full Circle funnel metrics capabilities inside CRM systems, fueling increases in marketing efficiency realized by Full Circle customers. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up…

Omnichannel Targeting Is All About Effective Data Mixology

Media targeting is a complex art form. Similar to a bartender with limited mixology skills and experience – whose creation does not quite satisfy the palate – it can be difficult for Marketing and Advertising experts to refine the messaging accuracy and consistency needed to reach consumers and drive the highest possible return on ad spend. For this reason, marketers need to ensure their data teams not only have the proper data “ingredients” but also the tools and talent necessary to identify and separate relevant,…

LogMeIn Helps Marketers Create Better Content with the Next Generation of GoToWebinar

The All-New GoToWebinar Gives Hosts New Features and a Smarter, More Intuitive Content Creation Experience to Drive More Leads, Grow Audiences and Train Viewers Through Live and On-Demand Events LogMeIn, Inc. announced that it has launched a completely redesigned user interface for webinar organizers, bringing about the next generation of GoToWebinar, the market-leading webinar tool. The new experience gives customers improved usability, including a fully mobile-responsive layout, easier onboarding and in-product tips and…