Browsing Tag

Cross-Channel Product

4C Surpasses $2 Billion in Annualized Media Spend Fueled by Cross-Channel Product Innovation

Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position 4C, a global data science and marketing technology company, announced that it had recently surpassed the milestone of $2 billion in annualized advertising spend running through the Scope by 4C™ platform. Budgets directed through Scope increased by 650 percent year-over-year in Q3 2019 across the growing channels of over-the-top (OTT), connected television (CTV), and e-commerce advertising. This growth follows…