Browsing Tag

Cross-Device Technologies

Interview with Marc Guldimann, Founder and CEO, Parsec

"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor slowing customization down is an outcome to optimize towards."What inspired you to launch a mobile advertising technology platform? I’ve been in digital advertising for a little over 10 years. My first company, Spongecell, pivoted into display advertising after raising money from IPG and I’ve been fascinated with the industry ever since. What are the core tenets of time-based advertising in…