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cross device verification

Cross-Device Verification Explained

Let’s try to agree on what is black and white… There is a lot of noise in the industry about the selection of cross device solutions. However, with all the conversation surrounding omni channel marketing, there is a significant gap in the understanding of the underlying technology. While many platforms in the space are running head to head tests to compare match rates, precision, etc. - there is very little differentiation between the usual vendors. All of them fall into a category which we refer to as "Master Device…