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Cross-Platform Pool

Major Marketers Up 6% on a Two-Year CAGR Basis

SMI Releases Market Actuals Through April 2019 and Updated Media Forecasts Through 2023 (Two-Year Comparison Shown to Avoid Year Ago Olympics) Standard Media Index, the most trusted source of advertising pricing and spend data in the marketplace, today reported that it currently expects the full US advertising marketplace to expand by 8% in 2019 (excluding cyclical events like the Olympics and World Cup). While major marketers are anticipated to grow a mere 2.5%, small and medium-sized businesses (SMB), who generally…