cross-screen advertising

LG Ad Solutions, a leader in CTV and cross-screen advertising, released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer experiences. This study is the third of…
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LG Ad Solutions, a leader in CTV and cross-screen advertising, released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while…
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LG Ad Solutions, a leader in cross-screen advertising, released a new study finding that regardless of political affiliation, CTV and streaming environments will be a must-have environment for political marketers this upcoming election.…
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LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2). This groundbreaking solution will enable advertisers to leverage…
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LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced today the appointment of Angela Barnett as Head of Corporate Communications. Barnett is an accomplished corporate communications leader with…
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Brooks will help fuel continued business momentum and growth in the U.S. and abroad LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Mike Brooks…
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LoopIQ brings best-in-class closed-loop purchase data to CTV targeting and measurement LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic product partnership with leading…
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New study from LG Ad Solutions and TVision identifies strategies to optimize connected TV advertising attention LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, in partnership with CTV measurement…
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Primed for Growth: LG Ad Solutions Welcomes New Leadership to Continue Momentum in the Thriving Ad-Supported CTV Arena. LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the…
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LG Ad Solutions Study shows that enhanced Connected TV ads improve brand favorability and purchase intent LG Ad Solutions, a global leader in connected TV and cross-screen advertising, released the findings of a new study that found…
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61% of Canadian TV viewers prefer to stream free, ad-supported content rather than pay for a subscription LG Ad Solutions, a global leader in connected TV and cross-screen advertising, announced that it has expanded its global presence…
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New whitepaper from LG Ad Solutions addresses the benefits of having a Smart TV OEM strategy LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has released a “Direct-to-Glass Playbook” to advance…
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LG Ad Solutions study highlights opportunity for brands to reach consumers in a shopper mindset during the awards show season LG Ad Solutions, a global leader in connected TV and cross-screen advertising, has released the findings of…
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Sports fan personalization represents a new way to reach consumers just in time for a seasonal sports activity surge Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign…
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New appointments will help fuel continued business momentum and hiring growth in the U.S. and abroad LG Ads Solutions, the connected TV and cross-screen advertising service, announced three new executive appointments. Joining the team are…
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LG Ads Solutions, the connected TV (CTV) and cross-screen media company, announced that following its first year of rapid growth in CTV media and measurement, the company will hold its first NewFront presentation as part of the IAB 2022…
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Agency veteran will drive business development, spearhead industry marketing and forge new strategic partnerships Advocado, the leading data platform connecting and powering cross-screen advertising, announced that tenured agency…
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LG Ads Solutions, leaders in connected TV and cross-screen advertising, today introduced a new smart TV operating system, called River OS. River OS is built for ultimate personalization, seamless navigations across apps, devices,…
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