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Crystal Ball

The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company

The crystal ball - oft spoken of in folkloric terms, but never available when you need it - has entered the realm of possibility. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data - not crystalline - to gaze forward at where our business is going. Predictive analytics - the process of using new and historical data to foresee the result, activity, behavior, and trends of our consumer base - is…