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CTV programmatic

Beachfront Announces New Set-Top Box VOD Programmatic Advertising Capability For MVPDs

New Technology Delivers Modern-Day Demand Partners, and Creates New Programmatic Sales Channel for MVPDs’ VOD Inventory Beachfront announced its new MVPD-side technology stack to monetize set-top-box VOD inventory, becoming the de facto programmatic video advertising platform for multichannel video programming distributors (MVPDs). Beachfront streamlines VOD and OTT advertising, creating net new revenues for Publishers and MVPDs. Today’s news marks a renewed emphasis for Beachfront on TV advertising, plugging MVPDs into…