Browsing Tag

Cuspers

Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and…

New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and Gen Z Fullscreen, a global leader in social-first entertainment, serving both talent and brands, unveiled findings from a comprehensive study that dives into generational views on identity, the future, the impact of technology and their financial state. Fullscreen focused on the ‘Cuspers’ cohort (currently aged 19-25) -- those sitting right between Millennials and Generation Z. The study found that Cuspers…