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Freckle and Icrossing Announce Privacy-Compliant Search Partnership

Freckle, a leader in privacy-compliant data and offline media measurement, is partnering with the global digital performance marketing agency iCrossing, a division of Hearst, to provide offline measurement to search clients. Freckle is a global data company that specializes in determining the effectiveness of a brand’s media spend to drive a consumer to a desired location — known as offline attribution. With Freckle, iCrossing will now be able to provide measurement and custom data solutions to its entire client base.…