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The Rise of PathFactory: LookBookHQ’s Branding Evolution

Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, Insight, and Revenue Today, a MarTech 150 RADAR company, LookBookHQ, announced the launch of PathFactory Content Insight and Activation Engine, subsequently rebranding themselves to PathFactory. Elle Woulfe, VP of Marketing at PathFactory, chatted with us at the time of this announcement, providing significant details on how they planned for their recent milestone and what it…