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Customer Buying Experience

Millennials Want Access to Technical Content Before Purchasing, Finds SDL Study

According to SDL Research on Technical Content, Quality Online Tutorials, Manuals and Communities Influence Millennials Buying Behaviors SDL, a leader in global content management, translation and digital experience, today launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience. Read Also: Content Update: Top MarTech Blogs for Every Marketer’s Platter Over 40% of Millennials…