Merkle Appointed by University of London to Performance Media Brief
Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by University of London to deliver and manage its customer communications and engagement strategy for its online programmes. The brief also includes courses delivered through the University of London Institute in Paris, alongside promotion of the institution’s venues and accommodation services.
Merkle’s role focuses on the University’s global paid social and paid search activity, with the aim to…