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customer data platform

Evergage Unveils New Data Warehouse Solution

Business Analysts Can Access the Rich Trove of Data in the Evergage CDP, and Run Analyses and Visualizations that Support Their Company's Unique Business Requirements Evergage, The 1-to-1 Platform company, unveiled the Evergage Data Warehouse. Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive informed business decisions. As the…

Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019

The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute's semi-annual Industry Update.  The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year. Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion…

BlueConic Wins “Best Customer Data Platform” Award in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology around the World BlueConic, the world’s leading customer data platform (CDP), announced that it has been selected as the winner of the “Best Customer Data Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. The mission of the MarTech Breakthrough Awards is to…

Lytics Announces StartSmart, Removing Complexity and Decreasing Time to Value of Marketing Technology Deployments

Program Empowers Marketing Teams to Launch Cross-Channel Marketing Program in 60 Days Lytics, the Customer Data Platform (CDP) that bridges the gap between data and decisions, announced the publicly available StartSmart program. With StartSmart, customers will go through an 8-week program of marketing strategy and tactics guidance leading to the launch of a cross-channel experience of their choice. While most data projects require well over a year or more to recognize value, Lytics’ step-by-step program helps marketers…

mParticle Releases Next-Generation Customer Data Unification and Orchestration Capabilities

Latest Launch Introduces New APIs and Platform Features to Improve Data Accuracy and Control mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, today announced the launch of several features to extend its customers’ best-in-class data unification and orchestration capabilities. This includes a User Aliasing API to help customers better manage and merge customer profiles, self-hosting support to further improve the security and stability of mParticle’s Web Software Developer Kit (SDK),…

Relationship Marketing Hub Optimove Hires New VP of R&D

Rachel Shehori will help meet accelerating demand for Optimove's offerings and strengthen the company's competitive position in the market Optimove, the science-first relationship marketing hub, announced that it has hired technology and SaaS vetaran Rachel Shehori as Vice President of Research and Development. In this role, she will lead the execution of Optimove's product roadmap, leading a team of more than 50 to scale Optimove's R&D department and realize Optimove's roadmap at the highest quality, while keeping…

BlueVenn Wins ‘Data-Driven Product of the Year 2019’ at London DataIQ Awards

BlueVenn, the leading (and now multiple award-winning) Customer Data Platform vendor, has been announced as the winner of the best 'Data Driven Product or Service (Data Titan)' at the Data IQ 2019 awards ceremony in London. Data IQ is a very well regarded publisher by the UK database marketing professional community, and as such a Data IQ award is one of the most coveted in the industry. It runs numerous events, seminars and publications each year with a focus and intelligence on data analytics, data science and the…

Evergage Named a Leader Again in Gartner’s Magic Quadrant for Personalization Engines

Company Placed in the Highest Overall Position for Ability to Execute Evergage, The 1-to-1 Platform company, announced that it has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines. Evergage placed in the highest overall position for ability to execute in the Magic Quadrant. The Magic Quadrant for Personalization Engines is now in its second year, with Evergage being recognized as a Leader in both reports. According to the 2019 Magic Quadrant for Personalization Engines: “Leaders are vendors…

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…

Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm

Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report. “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics…

Evergage Named a Leader in G2 Grid Report for Personalization Engines

1-to-1 Personalization and CDP Company Recognized for High User Satisfaction and Strong Market Presence Evergage, The 1-to-1 Platform company, announced that it has been named a Leader in the G2 "Grid Report for Personalization Engines, Summer 2019." According to G2 – which empowers businesspeople to make buying decisions by highlighting the voice of the customer – "products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores." G2 hosts more than 785,000 unbiased and…

Zylotech Identified as One of the Most Significant Providers in B2B Customer Data Platforms (CDP) Report by Independent Research Firm

Zylotech, the self-learning customer data (CDP) platform company, announced it has been identified as one of the most significant providers in “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report. Forrester profiled the 13 most significant vendors in the emerging CDP market, after extensive research work as explained by Forrester analyst Steve Casey. The report found that the ability to provide third-party data for augmentation and enrichment; develop unified profiles at the account, buying center, and…

Lattice Engines Ranked a Leader in B2B Customer Data Platform Report by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform (CDP), has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Data Platforms, Q2 2019 authored by analyst Steven Casey. Lattice Engines continues to be a Leader recognized not only by independent analysts but by customers as well for empowering B2B marketers to improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. According to…

Oracle Joins Forces with Accenture and Capgemini to Rethink Customer Data Platform Market

Experts in customer data and intelligence help B2B and B2C organizations maximize customer interactions across channels and applications To help organizations quickly and easily bring together customer data from across the entire organization, Oracle is collaborating with Accenture and Capgemini to address the hype and confusion around the Customer Data Platform (CDP) market. Oracle, together with the two Platinum level members of Oracle PartnerNetwork, are moving beyond current CDP capabilities to power richer digital…

Dun & Bradstreet Enters Into Agreement to Acquire Lattice Engines To Become Leading Customer Data Platform Provider

Dun & Bradstreet announced that it has entered into a definitive agreement to acquire Lattice Engines, the leading AI-powered customer data platform (CDP), enabling B2B organisations to scale their account-based marketing and sales programs across every channel. The transaction will position Dun & Bradstreet as a leading provider of integrated data and analytics solutions for sales and marketing professionals.  Lattice Engines adds a best-in-class CDP to the depth and breadth of global commercial data in the Dun…

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released by the Customer Data Platform Institute. The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business.  But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands. Other survey finding suggest the change is coming just in…

Bridgetree Introduces New Customer Engagement Solution, LIFT

Offering EnablesMultichannel Data Management with Extensive Solution Support Bridgetree, a leading data-driven marketing services company, announced the market launch of its newest customer engagement solution, LIFTTM. With almost 25 years’ experience solving unique business challenges and driving profitable sales for its clients, the company islooking to further integrate client data and implement best-of-breed solutions to drive personalization. LIFT is built toaccommodate increasing volumes of structured and…

What to Expect When You’re Launching a Customer Data Platform in 2019

In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data Platform or CDP as they are know in the Marketing Technology community. Anyone who is a part of the MarTech world in 2019 is surely familiar with these three little words. CDPs, as Customer Data Platforms have come to be known have revolutionized the way companies understand their customers.  Businesses can now ingest customer data from multiple sources, integrate and unify it, and deliver insights on customer…

Tealium Raises $55 Million in Series F Funding

New Investment to Accelerate Global Expansion and Product Innovation Funding Solidifies Tealium as the Industry's Most Comprehensive Customer Data Orchestration Solution  Tealium, the trusted leader in real-time customer data orchestration, has closed $55 million in Series F funding led by Silver Lake Waterman, Silver Lake's late-stage growth capital fund, with participation from ABN AMRO Digital Impact Fund, Declaration Partners, Parkwood and existing investors. The funding will be used to expand the company's data…