Browsing Tag

customer data platform

The Stride Customer Data Platform Launches Engagement Engine That Enables Marketers to Build 1:1 Campaigns Without IT or Engineering

The Stride Customer Data Platform announced the launch of its Engagement Engine, a tool that enables marketing teams to hyper-personalize the customer experience across all channels in minutes, without help from engineering teams. With this module, Stride allows organizations to automate campaigns that rely on complex underlying data that might be constantly changing, such as reservations, orders, or subscriptions. Logic that once took engineering teams weeks to build is now a simple point-and-click for marketers. The…

BlueConic Launches AI Workbench to Eliminate Operational Inefficiencies for Data Science & Marketing Teams

Integrated Solution Enables Real-Time Model Deployment Across Entire CDP Profile Database for Immediate Marketing Activation BlueConic, the world’s leading customer data platform (CDP), announced the release of its AI Workbench, which puts the power of machine learning directly in the hands of the marketing organization to enable more intelligent 1:1 customer experiences. @BlueConic, the world’s leading customer data platform (CDP), announced the release of its AI Workbench, which puts the power of machine learning…

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the…

Evergage Appoints Laura Saati as VP of Customer Success for Evergage’s Retail Practice

Saati Brings Two Decades of Industry Experience - Driving Business Growth and Executing Retail-Focused Strategies - as Evergage Extends its Personalization and CDP Market Leadership Evergage, The 1-to-1 Platform company, announced the appointment of Laura Saati as vice president of customer success (CS) for Evergage's retail practice. With more than two decades of experience as a business leader and marketing strategist, Saati will lead program planning and execution across Evergage's retail vertical, and oversee…

Pearl Thinks, LLC Announces Release of Pearl CDP

Pearl Thinks, LLC is pleased to announce the release of Pearl, a patent-pending SaaS Customer Data Platform (CDP) built exclusively for B2C brands of all sizes. Pearl unifies, humanizes and delivers actionable insights from your data enabling brands to realize greater returns on customer relationships for sustained business growth. Pearl deploys industry-first innovations and solutions including the Relationship Lifecycle, a methodology for visualizing customer migration and Database Rx, the ability for brands to…

Arm Treasure Data Named Best Customer Data Platform at 2019 Marketing Technology Awards

World’s Largest Exclusive Martech Awards Recognize ARM Treasure Data’s CDP for Its Scale, Security and Innovation Arm Treasure Data was named the Best Customer Data Platform (CDP) at the 2019 Marketing Technology Awards gala held on March 21 in New York City. The Arm Treasure Data enterprise CDP is recognized for its ability to securely unify all types of data, scalability and use of advanced machine learning for fast, actionable insights that help transform and drive growth for some of the most successful businesses in…

DataRobot Announces Technology Partnership with Arm Treasure Data

DataRobot, the leader in automated machine learning, announced a strategic partnership with Arm Treasure Data, a customer data platform (CDP) provider, to accelerate AI adoption in the enterprise. As part of the partnership, DataRobot introduced a data connector to Arm Treasure Data CDP that will enable an automated workflow, allowing accumulated data on the cloud to be used directly for learning by AI. DataRobot will also collaborate with Arm Treasure Data in future technical and sales activities to deliver AI success…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Audience Discovery is a game changer when it comes to discovering new attributes of people for delivering campaigns that actually resonate” Enterprise marketers are constantly tasked with creating more relevant, personalized…

D4t4 Launch Major New Upgrade to Its Celebrus Platform Which Can Deliver Instant Data in Real Time

Celebrus the Customer Data Platform from publicly quoted D4t4 Solutions plc is pleased to announce the launch of Celebrus version 9. Celebrus version 9, the only Customer Data Platform that can deliver instant data, gives large enterprises significant product enhancements and interface developments that will provide substantial operational benefits and efficiency savings to business as well as supporting artificial intelligence operationalisation. Celebrus is used by global businesses in banking, insurance, retail,…

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database. CDPFinder templates and vendor information to help buyers find the right CDP for their needs "The CDP industry faces two challenges," said CDP Institute Founder David Raab.  "First, many firms offering a CDP or CDP alternative…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Just having a centralized data source doesn’t solve marketing problems” Enterprise marketers are constantly tasked with creating more relevant, personalized experiences for their customers with the ultimate goal of increasing…

RedPoint Global and Harris Poll Survey Exposes Gap Between Consumer and Marketer Expectations for Customer Experience

Research Reveals Major Gaps in Engaging Customers in a Relevant, Timely, and Consistent Fashion Across All Interaction Touchpoints RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced a new research report examining the gap between marketer and consumer expectations surrounding customer experience (CX). Conducted by The Harris Poll and commissioned by RedPoint Global, the survey of more than 3,000 consumers and 450 senior marketers in the US, UK, and Canada reveals…

DMP, CDP or UDP – What’s in a Name?

There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to the DMP (Data Management Platform) and CDP (Customer Data Platform) along comes an alternative acronym — the UDMP, or Universal Data Marketing Platform. But what are the differences and similarities between them and is a UDMP something that offers something new to marketers, or is it just a new buzz word for the same old thing? To understand this, you need to first understand the difference between a DMP and a…

BlueVenn Launches Its New Real-time Customer Data Platform for Marketers to Realize a Single Customer View

BlueVenn Unify Creates an Optimized, De-Duplicated and Trustworthy Single Customer View Enabling Marketers to Improve Their Multi-Channel Marketing and Personalization BlueVenn, a leading marketing technology vendor in the Customer Data Platform (CDP) market, announced that it has launched BlueVenn Unify, a new CDP that enables marketing teams to centralize all their online and offline customer data from disconnected systems, including all the transactions and interactions, to create a unified customer view. BlueVenn…

Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Analytics, Q1 2019 authored by analyst Allison Snow. Lattice Engines continues to be a leader recognized not only by independent analysts but by customers as well for helping B2B marketers improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. "Now more than ever, B2B…

Evergage Closes out a Successful FY18 with Continued Rapid Growth and Major Platform Enhancements

Numerous Companies Across Industries Select Evergage’s Personalization and Customer Data Platform (CDP) to Drive Better Customer Experiences and Engagement Evergage, The 1-to-1 Platform company, announced milestones from a successful fiscal year, ending Jan. 31, 2019. As more organizations turn to Evergage to drive 1-to-1 digital engagement, Evergage’s FY18 revenues grew more than 50% over the previous year’s, while average contract value increased by more than 40%. Companies across the retail, technology, financial…

Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms

Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across Sales & Marketing Platforms. Leadspace Recognized as a Leader in Category in 2018 Forrester Analyst Report, Doubles ARR Growth with Key Enterprise Customer Wins Including Iron Mountain, Splunk and 8x8 Leadspace, the leading Customer Data Platform (CDP) for B2B Sales and Marketing, announced record growth in 2018, driven by continued success among enterprise customers. Numerous Leadspace…

Without Customer Experience, Marketing Technology is Hollow in 2019

Chief Marketing Officers are confirmed custodians of "Customer Experience" in 2019. In countless interviews that we have done with Marketing Technology leaders, we have found out a universal opinion from the CMOs and their counterparts developing the MarTech product. It is —"Customer Experience is at the pinnacle of MarTech ROI. Brands that build the best, real-time customer experiences are the ones who have mastered their MarTech stack and have full control on four inter-related capabilities: Data Management, Content…

RedEye Selects SnapLogic for AI-Powered Customer Data Platform

Marketing Automation Firm Chooses SnapLogic Integration Platform to Support Key Marketing Systems for Renowned UK Brands SnapLogic, provider of the #1 intelligent integration platform,  announced that multi-channel marketing firm RedEye has selected SnapLogic’s intelligent integration platform to support its Predictive Analytics and Customer Data Platform offerings. With customers including some of the UK’s most recognizable brands, RedEye provides AI-powered marketing automation systems which enable its clients to…

RedPoint Global Launches Next Generation of the RedPoint Customer Engagement Hub

Redpoint Revolutionizes How Marketers Leverage Data and Analytics to Drive Personalized Engagement RedPoint Global, a top provider of customer data platform and customer engagement technology, announced the availability of the next generation of the RedPoint Customer Engagement Hub. The enhanced RedPoint Customer Engagement Hub provides a single point of control over data, decisions, and interactions, revolutionizing how marketers access data and analytics to drive personalized engagements across every interaction…