The Relevancy Ring CDP Buyer’s Guide 2018 Ranks Tealium Highest in “Integrated Customer View Completeness” and Cumulatively Across Vendors Tealium – the …
75% of High Performing Brands Conduct Advanced Analytics, Study Finds
The Report, Published by Customer Data Platform, Lexer, Has Revealed High Performing Brands Use Data Much More Often The finding …
Simon Data Raises $20 Million to Take Big Data End-to-End for Marketers
Simon Data, the first and only enterprise Customer Data Platform with a fully-integrated marketing cloud, announced the close of a …
Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector
Latest Connector Supports Creation of Custom Audiences in Google or Facebook The latest version of the Celebrus Customer Data Platform …
Evergage SmartSurveys Unveiled to Better Connect with Voice of the Customer
With Evergage SmartSurveys, Companies Can Strategically Deploy Questions to Individuals or Segments, and Use Their Responses to Present Highly Relevant, …
Evergage Named a Strong Performer Among Experience Optimization Platforms by Independent Research Firm
1-To-1 Personalization and Customer Data Platform Company Recognized for Strengths in Behavioral Targeting and Recommendations, as Well as High Customer …
Interview with Steve Warren, CEO, Mapp
"What remains constant is the need for brands to stand out and reach their potential by enabling meaningful connections and …
Understanding Customer Data Platforms
Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) …
Interview with Kabir Shahani, CEO, Amperity
"All the content we’re producing right now is geared towards educating the market on the value of CDPs." Tell us …
Lytics Commits to Trust-Based Marketing
Calls for New Standard for Digital Marketing Industry Lytics Inc., the customer data platform company, unveiled its commitment to a …
Celebrus Advances CDP Leadership Further With New Product Features
Latest Update Consolidates Celebrus as Enterprise CDP of Choice for Banking and Insurance Sectors D4t4 Solutions Plc has announced general …
Velocidi Acquires ShiftForward; Becomes the World’s First Private Customer Data Platform
Industry’s First Private Customer Data Platform Gives Marketers Access to a Complete, Real-Time View of Every Campaign Combined with Customer …
You Can’t Spell Digital Transformation Without CDP
The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so …
PremiumMedia360 Names Adtech Executive Sam Bhaumik as Chief Solutions Officer
Sam Bhaumik Will Lead PremiumMedia360’s Effort to Connect Networks and Media Publishers to the Company’s Data Hub PremiumMedia360, the advertising …
Snowflake and Segment Partner to Enable Rapid Analysis of Customer Data at Scale
Technology Leaders Snowflake Computing and Segment Make Dozens of Customer Data Sources Instantly Available with Joint Data Analytics Solution Snowflake …
Amperity Expands Customer Data Functionality for Multiple Customer Views
Global Consumer Brands Such as GAP, Alaska Airlines, Wynn Las Vegas, and TGI Fridays Select Amperity as Their Customer Data …
RedPoint Global Unveils RedPoint Accelerator™ For Retail
The Only Real-Time Omnichannel Solution That Empowers Retail Marketers to Take Control of Their Customer Data RedPoint Global, a leading customer …
Tapad Redefines Business to Deliver Personalization at Scale to Marketers
Marketing Technology Leader Tapad Shifts to Identity-Driven Model Launching New Vertical-specific Customer Data Platform Tapad, the company reinventing personalization for …
Selligent Relaunches as Selligent Marketing Cloud with An In-Built CDP
Selligent Marketing Cloud is Rebranded as the World’s Most Advanced Natively Integrated Marketing Cloud Sets the Standard for B2C Marketing …
AgilOne Announces New Customer Data Platform Capabilities for Enterprise B2C Marketing Teams
AgilOne’s New Customer Data Platform Now Enables Enterprise Brands to Meet Their Unique Business Needs and Future–Proof Their Customer Data Investments Leading customer data platform for B2C enterprises, AgilOne, has announced the launch of AgilOne Lightning IQ. AgilOne Lightning IQ …