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Customer Engagement Management

Genesys Taps Google and Microsoft Veteran Joyce Kim as New CMO

The leading cloud customer experience provider - Genesys has added a new business unit dedicated to workforce engagement management with Merijn te Booij as head. Former Google and Microsoft marketing executive Joyce Kim is also joining the unit as the new Chief Marketing Officer (CMO). Joyce Kim succeeds Merijn te Booij, who now serves as general manager (GM) for the company’s new business unit, Employee Engagement Solutions. As CMO, Joyce would head worldwide marketing for Genesys, reporting to Chief Executive…