Browsing Tag

customer experince mangement

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…