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Customer-Focused Innovation

Uber Drives Customer-Focused Innovation With Mixpanel

Mixpanel, the world's leading product analytics company, teamed up with Uber to help its teams make analytics self-serve for every product manager. As Uber expands into new markets, its regional product teams tailor everything from the signup flow to the app experience to best meet local needs. Doing this effectively requires making analytics on the user experience as easy to access as possible for employees across the globe so they can always back their decisions with data. Marketing Technology News: Sense Rolls Out…