Browsing Tag

customer Journey orchestration

Relay42 Partners with Tapad for Optimised Customer Journey Orchestration Capabilities

The partnership will empower businesses with an expanded view of mobile and help transition to a world beyond cookies Tapad, a global leader in digital identity resolution, has partnered with Relay42, a global leader in data marketing technology backed by Artificial Intelligence (AI). The partnership will provide brands and agencies across EMEA and APAC with a greater range of digital device identifiers to actively support a variety of business objectives, including enhanced consumer experiences. Marketing Technology…

Thunderhead Announces HIPAA Compliance Extending Security and Privacy Credentials into the Healthcare Market

Enterprise Journey Orchestration and Customer Engagement platform adds industry specific compliance to ISO 27001 and SOC 2 certifications Thunderhead, the global leader in enterprise technology for customer engagement and journey orchestration, today announces compliance with the Health Insurance Portability and Accountability Act (HIPAA). HIPAA is a series of stringent security and privacy standards that govern the use and disclosure of sensitive protected health information (PHI). Marketing Technology News: Fjorge…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…