Browsing Tag

customer Journey orchestration

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…